Note: I am booking June 2023 (though always onboarding maintenance clients or small projects) and beyond for this service! Please contact me with questions! I have more current availability for maintenance onboarding and small tasks.
This is a series of videos to walk you through things to consider when implementing WooCommerce on your site.
This does not cover EVERY feature WooCommerce has but covers the ones I am frequently asked about based on my experience with teacherpreneurs. If you have an additional feature you want, feel free to ask about it!
Watch the videos and fill out the form next to the videos. If you have any other questions, there is a place on the form to add your thoughts! As you fill out the video, it will provide a quote. Please note that this is just an estimate based on the average installation and plugin cost of previous installs.
Your price may be slightly higher or lower, but the changes will be communicated as we move forward in the process.
Note: Some of these links are affiliate links. You may find my full disclosure policy here.
I'm excited for you to try out WooCommerce! I have two stores on WooCommerce - one for my music ed store and one for my graphics store!
I have learned a lot over the past few years and I look forward to sharing that knowledge with you!
Grab a notebook and a pen. You might want to take notes about some decisions you will need to make. These don't have to be permanent decisions - you can always come back and add stuff or change things, but if we can do it right from the start it will be a win for all!
Let's discuss how your customers will receive their products.
When customers purchase from your Woocommerce store, they will be sent a link via email to download. In addition, there will be buttons on their "my account" page to download items.
Some people choose to store their files directly on their website. I do not recommend this for a couple of reasons.
Instead, I recommend using cloud storage, specifically Dropbox. You will need to upgrade to Dropbox Pro as the free Dropbox sometimes will restrict the number of times a customer can download a product. Not good! Some features Dropbox offers:
If you are a big Google Drive, Drive, or Amazon S3 fan, you CAN use these to host your products but you lose some of the features Dropbox offers.
Here is my take on Dropbox:
Let's discuss which payment methods you will take.
On my website, I take Paypal, Stripe, and Purchase Orders. I traditionally get equal purchases with Paypal and Stripe. Paypal payments are sent to your Paypal account. I highly recommend you have separate business and personal Paypal accounts.
Stripe takes credit cards directly and then deposits your money directly into your checking account. Again, I recommend you have a separate business checking account.
Both payment gateways take about 3% commission.
Why do you need both?
Some people do not realize you don't have to have Paypal to checkout with a credit card. It is easier to offer a non-Paypal option than to answer question after question about payments.
What about Purchase Orders?
I take purchase orders via email AND via direct upload with WooCommerce!
I currently use two paid plugins to do Purchase Orders - One for the purchase order part and another for custom order statuses to track Purchase Orders. PO plugins can be added later.
Note: This is what works for me. Should you desire additional payment methods such as Google Pay, Android Pay, Venmo, etc. feel free to contact me.
COSTS : Square and Paypal are free to use but require a 3% commission on sales.
The Purchase Order gateway plugin is about $100 (one-time fee). The Custom Order Status plugin is about $50/year.
Let's talk for just a minute about the dreaded Sales Tax issue. First, let me give the usual disclaimer that I am not a tax professional and this should not be taken as legal or accounting advice. I also live in Georgia (USA) - your state or country may have different rules! In addition, the courts are currently changing laws on taxation of digital downloads. This is my interpretation of the law as it stands.
Country-Specific (Note: Subject to change at any time and my interpretation of the law).
The United States
CHARGING SALES TAX:
WooCommerce very easily sets you up to charge sales tax for FREE in one state (the state you live in). You are in charge of remitting the taxes, but Woo Services will take care of sales tax for one state.
Though I am happy to help connect Avalara or TaxJar, I do not do any work as far as working ON Avalara.com or TaxJar.com.
You can contact your account (or use mine - https://allaboutacctg.com/ - Emily is very familiar with TpT)
COSTS: Avalara and TaxJar are both paid services. WooCommerce Tax is free for one state, but you are in charge of remitting taxes to the state. If you are remitting to multiple states, you will need to upgrade to Avalara or TaxJar
WooCommerce displays product information in tabs, like a file folder system. The information you can put in these tabs is limited unless you install a custom plugin.
I use a plugin to provide a space to put my FAQs, Reward Points, and Preview (the most important part!).
Watch the video to learn more.
Note: I mention the plugin is paid in the video but the one I use now is Free!
COSTS: Custom tabs plugin is free! In the video I said tabs was a paid plugin, but the initial version you need is free. The FAQs and Reward Points will be covered in a later section.
I LOVE creating wishlists on websites! And I do come back to buy! (I'm looking at you, Amazon Wishlist!).
I highly suggest having a wishlist plugin on your e-commerce site. I use the free plugin.
There is a premium version available but the free version works for my needs.
Take a look at the video for more information: (note: the plugin is FREE, not paid).
COSTS: The plugin is free for the basic features seen in the video.
Reward Points are a great way to 1) make a sale and 2) bring people back after purchasing! I set up a simple 5% rewards system for my buyers to have. I can also manually (and sometimes automatically) give reward points for customer service, great feedback, social sharing, etc.
WooCommerce has an official plugin here that is $129/year.
COSTS: The plugins cost between $55 (one time) and $130 (yearly).
I use WooCommerce Product FAQ Manager (about $45/lifetime). Store questions can drive me nuts sometimes! Often it is in the description itself, but people skim. Fact of life. If you can go ahead and add a FAQ section on each product, then perhaps it will save you time in the long run.
I also put a place directly on the product for people to ask questions. This is tied into my FAQ section so if it is a question that would apply to all, I can add it to the product very easily. Watch the video for more information.
COSTS: The cost is about $45 for the plugin. The video says both plugins, but the plugins have been combined into one plugin since the time of this recording.
I don't know about you, but I can't resist a discounted up-sell!
Buy shirts AND shorts for $10 instead of each for $8 and I'm sold!
The same works for digital products. The plugin, WooCommerce Bundles, ($49/year) makes this possible. Plus, you don't have to update the Bundle separately!
Watch the video for more information:
COSTS: The bundle plugin is $50/year.
I don't know about you, but I can't resist a discounted up-sell!
Buy 3 shirts for $15 instead of 2 for $12 and I'm sold! Same works for digital products.
The plugin, WooCommerce Dynamic Pricing ($55/lifetime) makes this possible.
There is also an official WooCommerce plugin available ($130/year).
Check out the video for more information:
COSTS: The plugins are about $55/lifetime to $130/year.
Have you ever shopped somewhere, added something to your cart, but then you were distracted and never checked out? Then maybe a day later the company emails you about what is in your cart. This is called abandoned cart marketing.
The idea is people who have added something to the cart are pretty hot leads and might just need a push to come back and buy your product!
Check out the video for more information:
COSTS: $100/year for the Automate Woo plugin.
If you do not have hard goods and do not plan on shipping anything, you can completely skip this part.
The following advice is for people shipping from the US. Let me know if you shipping from another country.
Shipping goods can be complicated. There are many different options on which service to go with and how to charge it. If you have a different situation than outlined below, note it and we can discuss the best way to achieve your goal.
Shipping is basically broken down to:
You can do a variety of options but the ones most used are:
If you have one item I suggest choosing an envelope or box and sticking to just using that particular packaging for ease in calculations. I found a set of packing envelopes from Amazon that I could buy reasonably in bulk. I pass that charge onto my customers (it comes out to about $.15/envelope). This is a situation where using leftover amazon packaging is not the best option.
If you have one or two products, live in the US, and are shipping from home, I suggest using USPS. It is much easier to stick your item in the mailbox. If you would like to discuss other options, let me know. If you are an international (to me) client, let me know and I can help research the best option for your country.
When I first began shipping items, I manually purchased labels. The customer bought my item, I then went to USPS.com and manually entered information and then hand wrote out the information and attached postage. I highly recommend you did NOT do this because I began to resent getting orders (and clearly getting orders is the goal of offering a product for sale!). Instead, we want to find a way to automate the purchase of labels
Most paid shipping options offer an option to print a pre-filled shipping label. I combine this with labels such as this: https://amzn.to/2V1pJvi in order to make it super easy peel n stick. As mentioned in item 4, I used to handwrite labels but now I have them automatically printed and it has saved me so much time. *** *** I actually also bought a completely separate printer for printing labels. This way I could just keep my custom labels in printer B and use printer A with regular paper. (I kept printing out visuals on my custom label paper - oops.)
My goods are extremely lightweight so I ship first class (basically a stamp) so I do not track shipping. However every now and then a shipment is lost and I have no way to prove it wasn't my fault. If you do tracking shipping that solves the problem.
Video to watch:
SHIPPING QUESTIONS TO CONSIDER
COSTS: The cost depends on the various options you choose.
Fill out this form as you go or at the end of the training!